Meet Bob Palmer


B.Ed. (Brock University), B.E.S. (University of Waterloo).

Entrepreneur. Coach. 

High-performance expert. Mentor of champions.

Best-selling author. Sports magazine columnist.

Former national competitor in karate (4th-degree black belt).

The creation of the SportExcel high-performance system


Like most young athletes Bob struggled to find the elusive Zone. But with his fierce determination, world-class mentors, education and science/ system-based degrees, plus lots of setbacks and bruises, Bob finally figured it out in the martial arts.


And he realized the magnitude of the Zone—for the first time in the world of sport, that the Zone was available to anyone—athlete, coach, leader.

Providing a pathway for good athletes to become great


Bob’s formula for the Zone immediately found acceptance at the Olympic level with a gold-medal performance and was soon followed by many other podium performances on six continents. The SportExcel high-performance system can now be found at all levels of sport, education, and business, providing pathways to:

  • Competitive recreational championships

  • Youth athletic development

  • NCAA / U SPORTS scholarships

  • The Olympic podium

  •  Professional contracts

  • High-performance business leadership    


Bob Palmer, SportExcel Inc.

Science-driven and system-based programs


Bob is the best-selling author of A Mind to Win and Mind vs Target, and is the creator of ZoneQuest (online video course), a high-performance formula that gets you beyond your limitations.


Science-driven and systems-based, the formula puts you on a pathway for achieving your dreams with strategies that deliver a consistent Zone and, ultimately, winning - in sport, school, and life.



"My work with Bob provided tools to face any feat, small or large, with a clear mind and a confidence that allowed me to perform freely and in the moment. As an athlete there's nothing comparable to the feeling of performing in the moment, which made every session with Bob very rewarding."


JESSICA ZELINKA, Two-time Olympian, Former Canadian champion and record holder in Heptathlon



Empowering, dynamic change


Bob’s coaching creates a culture of high performance that is empowering for everyone, from leadership down to athletes and their parents.


Sport and business leaders seek him out for dynamic change, decisiveness, and insight. 


With Bob's coaching and mentorship, businesses thrive, Olympic organizations win and competitive teams, such as a high-performance unit in the US Army, become dominant.  


Bob Palmer, SportExcel Inc.

On a mission to make high performance affordable and accessible around the world


Bob is a proud father of four and is also a passionate philanthropist. He has provided coaching and mentorship to athletes and coaches in developing countries who cannot afford high performance for their sport.


"When you acquire and sustain the Zone, you can create magic in your sport, school, work and life.” 


Bob Palmer



Featured posts by Bob Palmer

Coaching, mentoring, and having fun

In this ZoneTalk podcast episode, Bob Palmer sits down with Sensei Heather Fidyk, a 7th-degree black belt who has been coaching in karate for more than 25 years. 

She works with para-athletes and finds the mentoring process rewarding and exciting, especially when she sees them come out of their shells and win as absolute performers in competition.  She addresses the lessons that can be learned from losing and the process of making sport a fun and lifelong endeavor.  

Lot's of advice...but it's not working!

In Bob's "Ask Bob" series, he received this question from Duncan in Phoenix, Arizona. Here is Duncan's question regarding well-meaning advice from others:

Hi Bob. Everyone at the club gives me advice. Why isn't it working?

Read Bob's answer with some strategies to deal with unwanted advice.

NCAA / U SPORTS Scholarships - The recruiting edge

In this ZoneTalk podcast episode, Bob speaks with Zach Weissbach. When Zach played junior-level hockey, he saw a real need for athletic advice and assistance, particularly with respect to college scholarship opportunities.

Now in his current role, he has the opportunity to influence the future of up-and-coming athletes with sound, practical advice and comprehensive services for scholarship seekers, parents, and coaches.

Your high-performance questions answered >

Drop Bob a line!

Have questions? Please fill out the form below and we will get back to you!


Bob's athletes have won Olympic medals, hundreds of international, national and competitive, recreational championships and all manner of development-level sport victories.   



High-performance coach and mentor of gold-medal Olympians and World Cup champions.

Best-selling author.

Founder and CEO – SportExcel. 

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